We welcome a new brand at Freshcotton: Purple Mountain Observatory. The young outdoor and activewear brand that is based in London blends their passion for nature with urban life, educating each generation and redefining how people engage with their natural environment. Technical styles on anoraks and alpine jackets are a statement look for the brand, but also more lightweight and breathable pieces- like T-shirts and long sleeves - are part of their collection.
Their logo, a looped figure of 8 mark represents infinity and a feeling of being limitless in the outdoors. Thats what Purple Mountain Observatory strives for every day, as goals are achieved, and new ones are set. Discover the brand now at Freshcotton.